You might ask, “What is Personal Branding?” Branding isn’t just a logo, or a business card, it’s an experience that you are selling to your customer/client. An important part of the branding experience for professionals is YOU, especially if your service is what you are selling. This is what makes your public image VERY important. It’s what separates you from the rest, it’s what makes you stand out from your competition. Your headshot can be the single most important image to building new clients and customers. It is the first image that people see of you and projects the message you want to send to these potential customers. Studies have shown that people are more likely to do business with people they trust and with the social media movement, these potential clients can connect with you in multiple ways on multiple platforms. Potential employers find a great head shot to be the sign of a professional and organized employee.